Avinash Gupta comes from the family of generations of weavers and manufacturers of carpets. Having grown up around the fascinating world of rugs, he learnt to naturally appreciate the art and creativity that go into the hand-making of each rug.

As one of the very few new age entrepreneurs in this trade, Avinash brings a new energy, as well as sensitivity to the work environment. He is determined to empower women by bringing more of them to the workplace, and also share their stories and improve their standard of living. He has been a very big advocate against child labour as well.

Avinash believes every home and space is unique. So, he endeavors to offer the most bespoke customization and a personalized touch to each rug, so that each client is a happy client.

Avinash and his family is involved in making these hand knotted rugs for centuries. We are one of India’s leading manufactures and exporters of rugs. Now, we are proud to present to you ‘JuteRugStore’ – a dedicated wing that caters to the hospitality industry, commercial and residential projects within India and worldwide.

At JuteRugStore, an unparalleled passion for excellence and creativity results in one-of-a-kind creations that will stay with you as treasured heirlooms for generations to come. Inspired by culture, curiosity and our ancient crafts traditions, we bring to you bespoke luxury rugs that tell a timeless tale.

We are the second generation in the carpet business. Our great grandfather brought the art of carpet weaving into our family in the year 1951, and our parent company was incorporated in 1981. We weave this wealth of knowledge and experience into our fine carpets.

While we are particular about preserving the ancient techniques of hand-woven carpets, we constantly experiment with new design ethos to cater to the evolving needs of our discerning customers.

Responsible trading and sustainability are built into the DNA of our organization. Our hand-woven and hand-made products support the skilled artisan community that has been with us for decades. We are committed to the welfare of our craftspeople, and promotion of their children’s education, through various programmes.