About Us
JuteRugstore is a family owned business! As co-founders and brothers , Avinash and Ashwani, we set out to make shopping for rugs online fun and easy. We love designing new rugs, and our customers are at the heart of everything we do.
Avinash is a graduate from Syracuse university NY and is a renowned interior designer , known for his effortlessly sophisticated and nature-inspired aesthetic. His work beautifully blends timeless elegance with relaxed, livable comfort, creating homes that are both visually stunning and deeply inviting. Drawing inspiration from the natural world, Avinash’s signature style emphasizes organic materials, earthy tones, and a harmonious balance between simplicity and beauty, earning him widespread recognition in the design world. Avinash along with his family is overseeing the designing part of all jute rugs available at online store JuteRugStore.com
JuteRugStore was founded with a noble mission of empowering rural communities and preserving the traditional art of rug weaving. Established in 1981 by a talented weaver in a village near Jaipur, India, the brand JuteRugStore has grown significantly over the years. Today, it employs more than 30 skilled weavers who work at the manufacturing unit located in Jaipur.
With more than 20 looms in operations, JutRugStore offers an extensive range of handmade rugs that are crafted with love and attention to detail. All products are made by hand, ensuring the authenticity and quality of each piece. The brand connects the world directly with the weavers, creating a sustainable source of income for rural communities while preserving the traditional craft of rug weaving.
Whether you’re looking for a decorative addition to your home or a unique gift, JuteRugStore’s handmade rugs offer a touch of tradition and elegance. The brand’s commitment to empowering rural communities and preserving traditional arts makes each rug a piece of history that you can cherish for years to come.

The Beauty of Handmade Rugs
Handmade Rugs are a popular choice for home décor due to their versatility and timeless beauty. They come in a variety of colors, patterns, and designs, allowing you to find the perfect piece to match your personal style. Additionally, our rugs are lightweight, easy to clean, and durable, making them a practical choice for high-traffic areas such as living rooms and entryways.
A Rich Cultural Heritage
The art of rug-making has a rich cultural heritage that dates back hundreds of years. It is an important part of Indian history and tradition, and has been passed down from generation to generation. Our rugs are made using traditional techniques that have been honed over time, ensuring that each piece is a true work of art.
Our Commitment to Quality
At JuteRugStore, we are committed to providing our customers with the highest quality Rugs. We work closely with our artisans to ensure that each piece is crafted to perfection, and we use only the finest materials and dyes. Our Rugs are also ethically and sustainably made, and we are proud to support the livelihoods of local communities.
Quality and Certification
What makes us stand out is our quality craftsmanship with a focus on sustainability. Being an GOTS, and SEDEX-certified company, our products and processes meet the highest international standards.
Each product is made to last for a long time. We have in-house manufacturing units that assure the quality is unbeatable.
Catering to Every Decor Theme
We conceptualise designs for every decor theme to present a range of options that are trending or become trendsetters. You can find stunning pieces from our stores that perfectly blend with your interior’s theme. Our deep understanding of raw materials enables us to create competitive products that are innovative and sustainable.
Growing Beautifully and Constantly
With our innovative designs and premium quality, we are consistently growing our customer base beyond India, stepping into many foreign countries. Thanks to our extensive distribution network, we reach customers with over 9,600 PIN codes globally. And we are in the continuous process of expanding our reach to bring the Homemonde experience to more homeowners around the globe.
Make JuteRugStore part of your home and take a budget-friendly step towards sustainable and stunning home decor.